{"id":19313,"date":"2026-05-04T07:15:48","date_gmt":"2026-05-04T05:15:48","guid":{"rendered":"https:\/\/www.iamslip.com\/?p=19313"},"modified":"2026-05-04T07:16:23","modified_gmt":"2026-05-04T05:16:23","slug":"lave-vert","status":"publish","type":"post","link":"https:\/\/www.iamslip.com\/?p=19313","title":{"rendered":"Lave Vert"},"content":{"rendered":"

\"\"<\/a><\/h2>\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n

Lave Vert<\/strong><\/h2>\n

Il y a quelques ann\u00e9es encore, certains regardaient l\u2019\u00e9cologie avec la m\u00eame curiosit\u00e9 qu\u2019un nouveau r\u00e9gime alimentaire : int\u00e9ressant, peut-\u00eatre utile, mais pas forc\u00e9ment indispensable.<\/p>\n

Et puis le vent a tourn\u00e9.<\/p>\n

Soudain, tout le monde s\u2019est d\u00e9couvert une passion profonde pour la plan\u00e8te. Les discours sont devenus plus verts, les campagnes plus chlorophyll\u00e9es, et m\u00eame les industries les plus polluantes ont commenc\u00e9 \u00e0 parler d\u2019\u201cengagement durable\u201d avec une \u00e9motion presque cr\u00e9dible.<\/p>\n

C\u2019est fascinant comme une simple couche de peinture peut transformer une r\u00e9alit\u00e9.<\/p>\n

Un peu de vert par-ci, un slogan bien senti par-l\u00e0, deux ou trois promesses recyclables\u2026 et voil\u00e0 une r\u00e9putation toute neuve, fra\u00eeche comme une for\u00eat apr\u00e8s la pluie. Derri\u00e8re, \u00e9videmment, les machines continuent de tourner exactement comme avant. Mais avec une communication responsable.<\/p>\n

C\u2019est tout l\u2019art du greenwashing<\/strong>:
prendre un probl\u00e8me s\u00e9rieux, le recouvrir d\u2019un discours rassurant, puis attendre que tout le monde regarde ailleurs.<\/p>\n

Parce qu\u2019au fond, sauver la plan\u00e8te, c\u2019est compliqu\u00e9.
Mais repeindre les mots, \u00e7a va beaucoup plus vite.<\/p>\n

#slip #collagedigital #lyon #photoshop #digital #greenwashing #ecologie #communication #ironievisuelle #satire #slipart<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Lave Vert Il y a quelques ann\u00e9es encore, certains regardaient l\u2019\u00e9cologie avec la m\u00eame curiosit\u00e9 qu\u2019un nouveau r\u00e9gime alimentaire : int\u00e9ressant, peut-\u00eatre utile, mais pas forc\u00e9ment indispensable. Et puis le vent a tourn\u00e9. Soudain, tout le monde s\u2019est d\u00e9couvert une passion profonde pour la plan\u00e8te. Les discours sont devenus plus verts, les campagnes plus chlorophyll\u00e9es, […]<\/p>\n","protected":false},"author":2,"featured_media":19316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":""},"categories":[3],"tags":[4919,666,88,1451,3721,5518,17,1365,5895,966,5057],"class_list":["post-19313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wip","tag-collagedigital","tag-communication","tag-digital","tag-ecologie","tag-greenwashing","tag-ironievisuelle","tag-lyon","tag-photoshop","tag-satire","tag-slip","tag-slipart"],"jetpack_featured_media_url":"https:\/\/www.iamslip.com\/wp-content\/uploads\/2026\/05\/devenir_green.jpg","uagb_featured_image_src":{"full":["https:\/\/www.iamslip.com\/wp-content\/uploads\/2026\/05\/devenir_green.jpg",1500,1500,false],"thumbnail":["https:\/\/www.iamslip.com\/wp-content\/uploads\/2026\/05\/devenir_green-150x150.jpg",150,150,true],"medium":["https:\/\/www.iamslip.com\/wp-content\/uploads\/2026\/05\/devenir_green-300x300.jpg",300,300,true],"medium_large":["https:\/\/www.iamslip.com\/wp-content\/uploads\/2026\/05\/devenir_green-768x768.jpg",768,768,true],"large":["https:\/\/www.iamslip.com\/wp-content\/uploads\/2026\/05\/devenir_green-1024x1024.jpg",1024,1024,true],"1536x1536":["https:\/\/www.iamslip.com\/wp-content\/uploads\/2026\/05\/devenir_green.jpg",1500,1500,false],"2048x2048":["https:\/\/www.iamslip.com\/wp-content\/uploads\/2026\/05\/devenir_green.jpg",1500,1500,false],"woocommerce_thumbnail":["https:\/\/www.iamslip.com\/wp-content\/uploads\/2026\/05\/devenir_green-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/www.iamslip.com\/wp-content\/uploads\/2026\/05\/devenir_green-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/www.iamslip.com\/wp-content\/uploads\/2026\/05\/devenir_green-100x100.jpg",100,100,true]},"uagb_author_info":{"display_name":"slip","author_link":"https:\/\/www.iamslip.com\/?author=2"},"uagb_comment_info":0,"uagb_excerpt":"Lave Vert Il y a quelques ann\u00e9es encore, certains regardaient l\u2019\u00e9cologie avec la m\u00eame curiosit\u00e9 qu\u2019un nouveau r\u00e9gime alimentaire : int\u00e9ressant, peut-\u00eatre utile, mais pas forc\u00e9ment indispensable. Et puis le vent a tourn\u00e9. Soudain, tout le monde s\u2019est d\u00e9couvert une passion profonde pour la plan\u00e8te. Les discours sont devenus plus verts, les campagnes plus chlorophyll\u00e9es,\u2026","_links":{"self":[{"href":"https:\/\/www.iamslip.com\/index.php?rest_route=\/wp\/v2\/posts\/19313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iamslip.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iamslip.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iamslip.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iamslip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19313"}],"version-history":[{"count":2,"href":"https:\/\/www.iamslip.com\/index.php?rest_route=\/wp\/v2\/posts\/19313\/revisions"}],"predecessor-version":[{"id":19317,"href":"https:\/\/www.iamslip.com\/index.php?rest_route=\/wp\/v2\/posts\/19313\/revisions\/19317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iamslip.com\/index.php?rest_route=\/wp\/v2\/media\/19316"}],"wp:attachment":[{"href":"https:\/\/www.iamslip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iamslip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iamslip.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}